What is Wifi Marketing?

WiFi Marketing is an innovative marketing technique in which businesses use Guest WiFi to attract customers. Before the customer connects to the free wireless service, their phone number or email address is collected which is used to create customer insights, increase customer frequency and run highly targeted digital ads. It is one of the most effective ways to connect to empowered consumers, streamline your marketing efforts, and provide a seamless digital experience to your customers.

WiFi Marketing - In Action

Once your customer enters the store, they will be able to see and connect to your WiFi network. To connect to the network, they’ll encounter a page that will ask them to enter their details such as their name, email address, phone number or link to any social media platform -- you can customize the information you want from the users.

Having data to target consumers is definitely one of the advantages of Wifi marketing, but it has much more potential than this.

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Benefits Of WiFi Marketing

Wifi marketing is not only beneficial for businesses but also for your customers in the following ways:

For your customers:

  • Makes Wait Times Seem Shorter - At businesses where customers wait for services such as salons, cafes or doctor’s offices; free WiFi helps to make wait time seem shorter. When customers are provided with a free internet connection they can stay entertained or be productive and won’t be frustrated with higher wait times.
  • Provide a delightful customer experience - Most customers stay on their phones while shopping or in stores. A free internet connection helps them stay connected and allows them to save on data.

For businesses:

Free WiFi increases both customer satisfaction and sales. Here are just a handful of the ways that free WiFi access will boost your business:

  • Your customers stay longer and spend more. When provided with free WiFi customers tend to hang around for a longer duration -- to catch up with their social media, news or emails. With an increased duration of the visit, they tend to spend more too. According to a survey by Small Biz Trends, customers spend 50.1% more money after providing free WiFi.
  • Data, Data and More Data WiFi marketing gives you a gold mine of customer data. It gives you:
    • Real-time footfall analysis
    • Create customer profiles
    • Track walk-in rates
    • Check when each customer visited your store and how often they have visited.
  • Build customer relations - Send personalized messages and targeted ads on special occasions and holidays by analyzing the demographics collected from the data. You can send birthdays and anniversaries discounts which nurtures a good relationship with your customers. You can also leverage this data and run focused campaigns to attract more customers.
  • Attract communities - WiFi access not only gives individual customers a great excuse to linger at your business, but it also provides a reason for groups to gather there. Co-working teams and many other communities might frequent your business and even become regular customers.